![Monster Cereal busts](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_1984,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_1.0,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Fnews-stories%2F2020%2F10%2Fmonster-sweepstakes%2Fmonster-cereal-busts.png%3Fw%3D568%26rev%3D6f64f69151b54fd69f62af2daf0ce760 1984w)
A Monstrous surprise
For the 2020 Halloween season, we did something we’ve never done before.
Something monstrously exciting.
That’s right, we brough three of our iconic Monsters – Boo Berry, Count Chocula and FrankenBerry – to life as one-of-a-kind busts.
And we gave them away to three lucky fans.
![Monster Cereal busts with their cereal boxes](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Fnews-stories%2F2020%2F10%2Fmonster-sweepstakes%2Fmonster-cereal-busts-boxes.jpg%3Fw%3D7957%26rev%3Dccb9b171a9be44cb95561c9844596440)
These incredible busts are the work of award-winning special effects artist, Karlee Morse.
“General Mills called me up… and they were looking for a way to make Halloween super special,” says Morse. “They wanted to bring their Monster Cereal characters to life in a way that’s never been done before, and I said, ‘of course!’ I am a huge fan of Count Chocula specifically, so when they called me I kind of had to pinch myself. I was really excited to be involved in this.”
![Karlee Morse working on the Count Chocula bust](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Fnews-stories%2F2020%2F10%2Fmonster-sweepstakes%2Fmonster-cereal-busts-bts-count.jpg%3Fw%3D6010%26rev%3Dba86e1b3919246f595f4338e27adf368)
![Karlee Morse adding finishing touches to Monster Cereal busts](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Fnews-stories%2F2020%2F10%2Fmonster-sweepstakes%2Fmonster-cereal-busts-bts.jpg%3Fw%3D7209%26rev%3D1c3f09e40d674d2ea75894d6e8622a2b)
The making of the busts
Morse’s work is typically for film and television, so working on the Monster Cereal busts was a new, but exciting challenge for her.
“There’s a lot of attention to detail,” she says. “I spent a lot of time and love and care putting into this… I’m so excited to see what fans think of these character busts.”
Here’s a behind-the-scenes look at how Morse brought three of our iconic Monsters to life.
Editor’s note: Photos courtesy of Paul Hillier, videos produced by Blind Luck Pictures