The General Mills story begins in 1866 in the United States, in the Minneapolis area (Minnesota).

At the heart of the General Mills philosophy is the belief that food should make us better.
That's why at General Mills we want to continue to serve the world by making food people love.

Our mission is to always better understand the food tastes and preferences of our consumers and to know how to respond with increasingly tasty and more natural products, that add fun and fantasy into everyday life.
To enable our mission and purpose, we try to live according to five pursuits: