Green Giant was born in the US in 1903 and his name became a registered trademark in 1925. The brand arrived in the UK in the early 60s and became the first brand to market sweet corn.
In 1977, a plant was set up in Southern France to supply Europe, and where a farmers' cooperative still grows Green Giant sweet corn for today's consumers. With carefully chosen seeds, Green Giant offers very-high quality GMO-free sweet corn.
Green Giant sweet corn is the No. 1 canned vegetable brand in the UK, as well as the top-selling sweet corn brand in Ireland.
When consumers think of sweet corn, they think of Green Giant. About one in four households in the UK buys Green Giant, resulting in more than 65 percent market share for the brand.
The Green Giant brand name also includes specialty vegetables such as asparagus, hearts of palm, baby cobs and creamed style corn.
Since the 1960s, Green Giant has provided consumers with the vegetables they need for a healthy, well-balanced diet and has helped them get one of their 5 A Day government-recommended portions of fruit and vegetables.