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At General Mills one of our goals is to stand among the most socially responsible food companies in the world. We want to treat the world with care and not least because our success is directly dependent on natural resources, on the communities in which we operate and on the people with whom we work.
In the UK we play an active role in the health debate and through proactive engagement with stakeholders, reformulation initiatives and a commitment to the responsible marketing of our products we want to be part of the solution to addressing the complex causes of obesity and other food-related consumer health issues.
Through our UK CSR programme we are focussed on addressing community food and nutrition security, as well as supporting our employees who wish to engage in charitable initiatives either individually or through company-led projects such as our partnership with leading UK food re-distribution charity FareShare.
Globally we have made a number of important sustainability commitments including a goal to sustainably source the raw materials we use in our products. We are committed to sustainably sourcing 100 percent of our top 10 priority ingredients by 2020 – representing more than 50 percent of our annual raw material purchases.
Those 10 ingredients are: vanilla, cocoa, palm oil, sugarcane, oats, wheat, sugar beets, corn, dairy products and fibre packaging.