Brands

Haagen-Dazs

 The #1 premium ice-cream in the world

Häagen-Dazs was founded in New York in 1961 by Reuben Mattus - whose ambition was to create the world’s finest ice-cream.

Every Häagen-Dazs flavour starts with 4 kitchen friendly ingredients: real milk, fresh cream, free-range eggs and sugar.

We use all natural flavours and no preservatives, artificial colours, artificial emulsifiers or stabilizers and absolutely no genetically modified ingredients.

We use only the highest-quality ingredients to create the premium taste and much loved taste of Häagen-Dazs. Compared to other ice creams we limit the amount of ‘air’ in each of our products to deliver a unique experience of pleasure and indulgence – this means our ice-cream takes longer to melt, but we think it’s worth the wait!

In the UK since 1987, Häagen-Dazs is sold in major supermarkets, convenience stores and through foodservice channels and since 2016 is the official ice cream of Wimbledon.