Brands

Parampara

Try a real taste of India!


Parampara is an Indian brand offering authentic regional Indian cuisine through a range of ready-to-cook spice blends.

Parampara - meaning “passing down of tradition” in the Sanskrit language - seeks recipes from local food gurus in India to stay true to authentic regional flavours. Our cooks carefully roast and layer a variety of spices to help you recreate at home authentic Indian regional cuisine. Parampara helps to make what would be a 2 hour process from scratch possible in just 20 minutes in your home!

General Mills acquired the brand in 2012 so that it could pursue its development. The brand was launched in selected UK retail channels in 2015.