Brands

Betty Crocker

Let's get baking!

Quality, taste and convenience have made Betty Crocker a consistent favourite with consumers in the United States since 1921.

In the UK, rapid growth in the past few years means that Betty Crocker is now No. 1 in the sweet baking mixes category.

Our simple-to-prepare cakes, muffins and other products are all about ease – and guaranteed family togetherness.

Parents and children can both play a role in the simple preparation of high-quality products that everyone can enjoy.

Betty Crocker offers a broad product line that includes devil’s food cake, chocolate fudge brownies, blueberry muffins and cookies.

This established brand is sold throughout the world, signaling dependable quality to consumers.

Although she's not a real person, in 1945 Betty Crocker was voted the second-most recognisable female in the United States after the president’s wife, Eleanor Roosevelt.